About Nudge
Built by people who got
too many messages.
Service businesses everywhere are drowning in WhatsApp enquiries — the same questions, every day, all day. And every unanswered message is a lost lead. We started Nudge to end that.
3 hrs
Saved per owner, per day
< 2s
Average AI reply time
24/7
Online — nights, Sundays, festivals
10+
Industries, pre-trained
The story so far.
The problem we saw
A coaching centre owner we knew was spending 3 hours every day answering the same three questions — fees, timings, demo class — on WhatsApp. He had 40 students and 200 unanswered messages. The leads were there. The time wasn't.
What we built
Nudge is an AI employee that runs on your WhatsApp Business number. Chat with it for five minutes about your business and it takes over — answering enquiries, booking appointments, collecting payments, chasing cold leads, and stepping aside the moment a conversation truly needs you.
Who it's for
Local service businesses: coaching centres, clinics, salons, gyms, restaurants, turf bookings, real estate agents, hotels, retailers, and consultants. Anywhere WhatsApp is the primary customer channel and every conversation is a potential sale.
Where we are
Nudge is in early access. We're onboarding a small batch of founding businesses — the first to automate their WhatsApp, with hands-on setup from our team, shaping the product with us as we grow.
How we build
Four things we refuse to compromise.
Done for you, not DIY
No flow builders, no drag-and-drop bots, no manuals. You talk about your business; Nudge builds itself.
Official and safe
Built on Meta's official WhatsApp Business API — never an unofficial hack that risks your number.
Your language, every language
Hindi, Hinglish, Tamil, Telugu, English and more — customers write how they like, Nudge answers in kind.
Escalate the human moments
Negotiations and complaints get flagged to you instantly. AI handles the routine; you handle what matters.
Want to be a founding partner?
We're looking for 5–10 businesses to trial Nudge free and help us build something genuinely useful. You get dedicated setup, a direct line to the team, and priority access — before the public launch.