How a JEE coaching centre in Lucknow cut enquiry handling time by 80%

Apex Coaching Centre in Lucknow runs JEE and NEET batches for about 200 students. Like most coaching centres, almost every enquiry lands on WhatsApp — and almost every enquiry asks the same three things: what are the fees, what are the batch timings, and is there a free demo class.

The problem: the owner was the bottleneck

Rajesh, the director, was personally answering 40–50 messages a day. Mornings disappeared into copy-pasting fee structures. Worse, messages that arrived during class or after 9pm sat unanswered — and a parent who does not hear back in an hour often enrols their child somewhere else.

What changed

Nudge was trained on Apex’s fees, batch timings, demo policy, and scholarship rules in a single guided conversation. From day one it answered enquiries in under two seconds, in Hindi or English, around the clock — and only pinged Rajesh when a parent wanted to negotiate fees or raised a complaint.

The numbers

Within three weeks, the AI was resolving roughly 80% of enquiries end-to-end with no human involvement. Rajesh got back about three hours a day, weekend enquiries stopped going cold, and demo-class bookings rose because every interested parent now got an instant, accurate reply.

The takeaway

The win was not “a chatbot.” It was removing the owner as the single point of failure for every conversation — so the centre could grow enrolments without the founder answering the same questions forever.